Inspiration

Created by cutting edge French design agency Qu'On Se Le Dise, the bottle design plays with elegance, pleasure and lightness to reflect an innovative modern classic with a twist inspired by 'flirting with life'. Feminine elegance is interperated through the classic round and naturally fluid shapes the glass weight. Its distinctive shape provides a slightly provocative touch and the feminine blue of the perfume within reflects freedom and life, and gives a final unexpected twist. The bottle gives the impression of movement and evolution; the different round and flat sides of the bottle convey a multi-facetted character and provide a modern twist. The distinctive cap shape is inspired by a distorted tennis ball, with the edges representing the seams of the ball. The carton, designed by Lutz Hermann, expresses the spirit of the bottle in an elegant, feminine and sensual way. It uses the Inspiration light blue with a playful shimmer, which gives the carton an aerial feel. Printed on traditonally the revese side of of a carton, its texture has a sensual soft touch effect, in line with the tactile aspect of the bottle. 'Inspiration' is written as a signature, as a sign of an exuberent and slight provacative woman.