The Packaging
THE BOTTLE DESIGN
The Joy of Pink bottle is the expression of joyfulness and happiness à la Lacoste. The bright and flashy pink colors reflect the outburst of energy and spontaneity of girls having fun.
The elegant, iconic bottle shape, with its pink luminous cap and gentle glowing sides, illustrate the radiating energy girls show when they’re together with their best friends, making our Pink girl the life of every party.
THE OUTER PACK DESIGN
The Joy of Pink outer pack is creative, new and bold, with colourful details and prominent Lacoste branding. The serene movement of the textual ribbon is both elegant and light, while the bright pink colors are both girly and fun.